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Entry of a service sector company based in Europe into the Middle East market with focus on Saudi Arabia.

The students should have some familiarity with case studies and should be able to successfully solve easy cases. This case can be used in all courses of general economics and management. It is best suited for courses on market entries, risk management in international business, intercultural management or developing and emerging markets.

Two market entry options are discussed: joint venture set-up with partner and independent direct investment without local partner. A tangible real life experience of the Middle East market will enhance the theoretical presentation and help students to gain practical solutions.

The students should be aware of risks and opportunities in the Middle East and Saudi Arabian markets for western companies from the service sector. He/She should be able to prioritize relevant economic data and simultaneously discuss several different options by dealing with complex situations.

Teaching note.

There has not been much movement in the British library field since we wrote last in these pages. Such reports as come to hand indicate increased work, and even more difficult conditions, in the various libraries of the kingdom; and there are indications of an anxiety, very natural, as we think, as to the results of the new National Service Act upon the future. So far the Government has dealt not unwisely with local government staffs, and as many librarians are engaged in war‐work in addition to their ordinary duties, they will receive consideration no doubt. The removal of all eligible municipal staffs under the age of 51 would be a weakening of many war efforts which the central Government has devolved upon local authorities; and in these efforts librarians have in general taken a more than generous share.